Benefits of using a Realtor to sell your home

8 Benefits of using a Realtor to sell your home

Selling your home is a complex process that can be stressful and time-consuming. An experienced licensed REALTOR® has the knowledge, skills, and connections to help you through the process every step of the way. Consider the following benefits of working with a REALTOR®:

1. Professional Experience:

With knowledge and training in marketing strategy, negotiation tactics, and the workings of the current real estate market, a REALTOR® will be able to guide you through the steps of the home-selling process and be able to explain exactly what to expect. They will make you aware of your rights and responsibilities, work with you to strategize the best moves according to your own goals, discuss financing options, and point you in the direction of other specialized professionals who will aid you in different stages of the process.

2. Best Price:

REALTOR®s have their fingers on the pulse of the current real estate market, and will know what comparable properties in your area are selling for. They have the resources and knowledge to establish the best asking price and to attract the highest selling price. With access to their company’s professional marketing resources and connections, they will ensure potential buyers are immediately made aware of your home and market the property to sell as quickly as possible and for the most money.

3. “Showcasing” Experience:

Your REALTOR® will know the importance of a property’s first impression. They will have experienced first-hand, for example, the impact a property’s “drive-up appeal” has on the rest of a potential Buyer’s experience of your home. Your REALTOR® will be able to offer you tips and information on how to get your home in the best selling shape possible, in order to sell your property quickly and for top dollar.

4. Access to Qualified Buyers:

REALTOR®s save time and effort by dealing only with qualified buyers. They have access to a pool of pre-screened and pre-qualified buyers who are serious about buying a home in your neighbourhood. REALTOR®s work hard to develop this base of qualified buyers which will become an invaluable resource for you.

5. Negotiation Skills:

REALTOR®s serve many functions, but perhaps the most important is their role as primary negotiator on your behalf. Your REALTOR® realizes your goal is to sell your home as quickly as possible, and for the most money possible, and will work closely with you during the negotiation process to facilitate this goal. REALTOR®s bring to the process the knowledge and skills to draw up legally binding contracts, to assist in negotiating offers and counter offers, and to offer counsel and perspective as you work toward your selling goals.

6. Offer objective information and opinions

A great REALTOR® will guide you through the home search with an unbiased eye, helping you meet your buying objectives while staying within your budget. Agents are also a great source when you have questions about local amenities, utilities, zoning rules, contractors, and more.

7. Be your rock during emotional moments

A home is so much more than four walls and a roof. And for most buyers, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you when emotions threaten to sink an otherwise sound transaction.

8. Provide fair and ethical treatment

REALTOR® isn’t a just a job title. To become one, you must be a licensed real estate professional who is a member of the Canadian Real Estate Association (CREA). I am a member of CREA, and as a REALTOR®, I practice my real estate services under CREA's Code of Ethics and Standards of Buisness Practice. My ethical obligations are based on moral integrity, competent service to clients and customers, and dedication to the interest and welfare of the public.


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